It dawned on me that I haven't fully posted about my new luxury bed linen line, Creatif Linen! That's not good! Well we live and learn. So, let me tell you a little bit about this special creation and how it came about...
The Story Behind The Story
I'd like to start off this post by telling you the story of how this line came into fruition. I began this journey back in 2018; you see my whole life I never wanted to be like anyone else. I even strived to make my Interior Design business operate as such, so I was always on the lookout for those special pieces that no one talks about or broadcasts. I like exclusivity! I mean who doesn't?
It began when I was at an Industry trade show by myself aimlessly wondering around and being in awe of all the artisans from around the world, when I subconsciously stumbled onto this small table displaying beautiful linens and had the cutest little Italian lady standing behind it. With her broken English, she welcomed me and told me that she could create anything I wanted. Anything I wanted!!! Do you know what that means to a woman like myself?? My goal that year was to visit Italy, for whatever reason that country was calling me, so I told the sweet lady I'll come and visit you in Florence. She graciously said thank you and goodbye and I went on my way. At the time, unbeknownst to me I didn't know what that interaction meant. At first, I looked at this opportunity as a gold mine for my clients to create their own custom bedding. Then my wheels started turning...
I ventured off to Italy, which was a life changing experience for me. People say that they fall in love in Florence, and now I know exactly what they mean. It's angelic to say the least. Anywho, I still had no idea why I was going to visit the cutest little Italian lady. The only thing I could say in response was that I was guided to go see her. And boy did she ream me!!! (In the sweetest way) HAHAHAHAHAHA! She asked me questions that I wasn't prepared to answer, but as a true Los Angeleno I faked it until I made it. Moreover, I got to feel the fabrics and witness the gorgeous craftsmanship that her factory created. I don't think I ever felt something so luxurious in my life! When I left she graciously said and I'll never forget this, "I look forward to working with you." Once I figured out who she really was, I was shocked to shit when she decided that she wanted to work with me. This lady goes all around Europe creating linens for companies that are gigantic, why the heck would she be willing to help me? But I think she saw something in me that she hadn't seen in a long time...passion, appreciation and gratitude.
I started slowly thinking to myself, why can't YOU create something special that people can have in their most intimate part of their homes?? Since I never thought of myself as a product developer, I had no clue where to start. So, here came the meditation and asking of what is this all about. Then one night, it came to me! YOU'RE GOING TO CREATE YOUR OWN LUXURY BED LINEN LINE!
The Name and The Designs
I knew that I wanted to have a name that was tied to my main company, Feróz Creatif. I already had the design name, so I thought why not just make "Creatif" the product line branch, and yes I said branch. More to come with this name! The name really didn't take me long to figure out, that was the easy part. So, what's the mission behind this creation and what on Earth was I going to make?
For starters, I wanted to change the bedding game in the Interior Design world. As a designer I would lose my clients to heavy online retailers when it came to bedding, and I wasn't the only one that was being affected by this. There is so much competition out there that at some point we have to throw our hands up in the air. However, I felt that I was sitting on a gold mine! I can attempt to change the game.
Some people may not believe me when I say that in this first collection I created, the designs just came to me while I was laying in bed. I started seeing images and ideas that I couldn't ignore. So, I started sketching them.
What was I trying to convey with this line? I wanted to invoke something in people that they tend to forget on a daily basis. Guiding them to become aware of things right before they go to sleep. Remembering the elements that are most important. Each design was created with an intention and has a meaning behind it (No straight lines here). For example, the above sketch is called The Unalome. It represents the path that we take in life while the loops and twists are indicative of the challenges we face and hopefully overcome.
As you will see in this first collection that these designs all have a purpose and they're all something I've never seen before ever on the market! That's what makes these designs so special.
When I received the samples from Florence, Italy I was floored as to how many thread color options my designs could come in. Over 200! That's insane! I couldn't believe that this was actually happening. HAHAHAHA!
The quality of the fabrics was uncanny! I couldn't believe that I was responsible for this entire operation. This factory that I was a part of has been making linens in Florence, Italy since 1947, and let me tell you something...they do it right! The sateen is like butter, the percale is crisp and soft at the same time. That's all I can speak on at this moment!
I was so proud to be a part of this craftsmanship that I couldn't just treat it like a disposable commodity.
" I sleep in the nude, but I pull the sheets up." - Marilyn Monroe
Now I know what this quote really means. When you have beautiful and soft bed linens, you do sleep in the nude!
I believe that everyone should have something special and luxurious in their lives. Why not choose what colors you want these designs in? Why not have something that was hand crafted in Florence, Italy? Why not have luxury in your bed? Why not? I stopped asking "why" and started saying "I should."
I'll never forget a couple of my customers stories about their bed sheets. One customer said that he "was so excited to buy sheets for his Mother so she didn't have to listen to her feet scratch on the fabric!" HAHAHAHAHA
My Mother made sure that she had new pajamas on before she climbed into her bed with her brand new Creatif Linen sheets on.
My sister put the sheets on her bed, moved to another home while still having the sheets on her mattress and continued to sleep on them in their new home. Ok maybe that was too much information, but these are just some stories of how Creatif Linen has touched people and how special these products really are.
I am so proud and beyond grateful that I get to be a part of something so spectacular. It's only growth from here! There are some new and exciting things already happening for this line and I couldn't be more excited to create more collections and explore other fabrics.
If you are interested in more information about Creatif Linen, feel free to drop me a line or check out the Instagram account @creatif_linen. I look forward to seeing more and more pictures of what our customers create!!
Stay in touch,